Partnered with creative studio, merchants, and operations to development of a streamlined product video content pipeline, establishing a standardized process for video creation, approval, and distribution. This system dramatically reduced production timelines and improved consistency across content.

By collaborating closely across teams, we aligned each video vertical (for product category and specialty retail brands) with key features, benefits, and strategic goals; ensuring every piece of content served both customer needs and business objectives.

To support long-term scalability, I implemented templated formats, optimized editing workflows, and leveraged existing resources—driving efficiency, reducing costs, and maintaining high production quality.

The result? Exponential increase (in quality and quantity) of video content that boosted product awareness and significantly increased customer engagement.